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I was brought on as motion designer to transform Clear Capital’s complex Clear Collateral Review process into an engaging visual narrative. Working from direction by Dystnct Media, I created a motion design system that combined bespoke animation with adapted screen capture footage, ensuring the content felt both branded and instructional.
My role involved balancing clarity with design polish. I animated transitions and sequences that highlighted key steps of the review process while simplifying technical workflows into digestible, visually appealing moments. Integrating screen capture into the motion framework added authenticity, allowing viewers to see the process in action while maintaining consistency with the overall animated style.
This hybrid approach resulted in a piece that educated without overwhelming, giving Clear Capital a dynamic way to communicate a proprietary workflow to their audience while reinforcing brand confidence.
"Motion design can simplify the complex, turning technical processes into clear, compelling stories."
The Clear Collateral Review animation provided Clear Capital with a professional tool for explaining one of its most valuable offerings. By combining bespoke design with real screen captures, the video struck a balance between storytelling and technical accuracy.
The animation elevated the brand’s ability to communicate with clients, partners, and stakeholders, positioning Clear Capital as both innovative and approachable. Its clear visual flow helped demystify a complex service, ultimately supporting broader adoption and trust.
In the end, the project showcased the power of thoughtful motion design in bridging the gap between technical systems and human understanding — a key asset for a company working at the intersection of technology and finance.
