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During my tenure as a staff designer at RSIR, I was tasked with reimagining the corporate design schema for social media campaigns. The challenge was to honor the established brand identity while adding a personalized flair that reflected the energy of RSIR’s market presence. My updates focused on refining layouts, refreshing typography treatments, and introducing subtle but impactful visual enhancements that made campaigns stand out in the crowded digital landscape.
Design systems evolve by balancing brand consistency with fresh visual energy.
Beyond static design updates, I played a key role in introducing motion design into RSIR’s marketing toolkit. Working closely with the Brand Manager, I developed a motion language that complemented the updated visuals and gave campaigns a new level of sophistication and engagement. Animations were designed to enhance storytelling and improve audience retention across digital platforms.
The result was a more versatile design system — one that respected the brand’s heritage while modernizing its digital identity. The refreshed look and feel created consistency across campaigns while giving RSIR the ability to deliver content that felt both premium and dynamic.
The design update elevated RSIR’s social media presence by introducing a refined visual style paired with a motion-first approach. Campaigns became more engaging and visually distinct while maintaining alignment with the Sotheby’s International Realty global identity.
The introduction of motion design proved especially impactful, allowing RSIR to create animated assets for social media, campaigns, and digital outreach. This not only differentiated their content but also increased visibility and engagement rates across platforms.
Ultimately, the project demonstrated how thoughtful updates to a design system can have lasting influence, providing RSIR with a scalable, modern framework that supported brand storytelling and client communication well beyond a single campaign cycle.
